The Content Marketing Expert Guide to Soy-Sauce Packets


Chinese food and soy sauce go together like content and analytics. You can’t have one without the other in today’s #MuttLine.

The Content Marketing Expert Guide to Analytics & Metrics

Content is truly 50% of the battle for marketers. And creating content gets the lion’s share of attention. What’s missing is the other 50%. The analytics. The measurement. The metrics that actually tell you if all that time spent creating content is working.

This article is EXHAUSTIVE. With articles like these, take one deliverable away and go to work. Otherwise, you’re going to read it, your eyes will glaze over and you’re back to doing the same ol’ same ol’.

The Mysterious, Murky Story Behind Soy-Sauce Packets


See? This is why the Internet is glorious. The fact that they’ve taken the time to stop and consider the soy sauce packet is the type of dinner-table-conversation fodder I love. Read this article, suggest Chinese food the next time you’re out with friends and you’re the most interesting person at the table.

Like this little szechwan-glazed nugget:

From this vantage, soy-sauce packets appear not to be optimized for the substance they contain—a substance that, it should be noted, isn’t even technically soy sauce. Packaged soy sauce is often a cocktail of processed ingredients that resemble the real thing: water, salt, food coloring, corn syrup, MSG, and preservatives. But soy sauce, strictly defined, refers to a fermented combination of soybeans and wheat whose earliest direct predecessor was first mentioned in writing in the year 160.

There’s oh so much more where that came from! Enjoy!

#MuttLine. The wit and wisdom of two blog posts. In one.

(Photo Credit: Jonathan Feinstein/Shutterstock)


Pat Armitage

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