By now, most every business understands the value and importance of a good blog to their digital presence. However, with so many other responsibilities demanding your time, energy, and attention, it can be difficult to keep up with regular blog posting. Before you know it, the steady locomotive that was once your business blog has slowly lost steam and stopped dead on the track.
The truth is, a stagnant blog without new posts is virtually useless to your business, but keeping that new content flowing, week after week, month after month, isn’t easy. Yet neither is it impossible. By following these four tips to avoid falling behind on your blog, you can create consistent content and keep your business blog chugging along.
1. Set (and Stick to) a Schedule.
When it comes to your blog, it’s easy to put off writing until “tomorrow” or “later this week,” until “later” has long since passed and your blog has sat dormant for weeks, or even months at a time.
Finding the time each week to dedicate to researching, writing, and editing your blog is most certainly a challenge. However, creating and sticking to a regular blogging schedule is one of the most effective strategies for keeping your business blog on track.
Consider when and how often you want to publish posts. If you want to publish one blog post a week, pick a day that works best for you and stick to it. Having a concrete, weekly schedule for your blog will hold you and your other blog contributors accountable. It will also prevent your posts from getting pushed further and further down the to-do list.
Do you want to have a new post on your blog every Tuesday? Is it important to you to have blog posts that go up several times a week to help increase community engagement? Well, make sure you are setting aside time in your schedule to do it!
Start by looking at your calendar and seeing where you have time available to focus on blogging. Do you have a two hour block of time open every Wednesday? Perfect! Make that your official weekly blogging time. Is your schedule a bit more unpredictable? Sit down at the beginning of each week and block out the time you will need to work on your blog content. Either way, don’t just assume there will be a perfect time to sit down and work on your blog, make one.
2. Work in Batches.
Every time you sit down to write, you have to settle in, get your head in the right space, and research your topics. You’ll have to seek out links, check out other blogs in your industry, and read comments. The time it takes just to get in the “zone” is enough to cause anyone to procrastinate. Instead of handling your blogging tasks one piece at a time, consider working in batches.
Batching your blog work helps you take advantage of that momentum you create every time you sit down to write and frees up time (and mental space) for other tasks down the road.
At the start of each month, dedicate a day or two to writing all of your blog content for the month. If you don’t have an entire day to spend working on your blog, set aside a time every other week or once a week to do it. The idea here is simply to accomplish all of your similar tasks at the same time, while your mind is already focused on those tasks.
Maybe you prefer to batch together all of the research, outlining and writing of your blog posts in one session. Then, on another day, you can focus on all of the editing, formatting and scheduling of your posts. There are numerous ways to batch your work, and what is most effective will depend entirely on your work approach and preferences. Find out what is most effective for you and stick with it.
3. Plan Ahead.
Generally, you have a pretty good idea of when the busiest times for your business will fall. Some businesses are very busy during the holiday season, while others kick into high gear during the summer months. Dog sitters, for example, might find themselves working overtime during June and July, when many families are on vacation and need someone to spend time with their pets. Groomers, on the other hand, know that right before the holidays there are going to be plenty of people who want to pretty up their pets for holiday pictures and events.
You should know when those busy times of the year are for your business and plan for them in advance. If at all possible, your blogs for those busy times should be written and scheduled long before they arrive.
Planning ahead, however, isn’t just for the busy times you know are coming. Planning ahead can also come in the form of a regularly maintained editorial calendar. An editorial calendar can help stave off writer’s block, providing you with a solid list of upcoming topics to draw from when you think you’re out of ideas or aren’t in the mood to write for the day. It lets you know what’s coming up for your blog so that you can gather research ahead of time. It will also give you a blueprint to go by, shaping your blog so that you get the results you want, instead of flying by the seat of your pants and hoping for the best.
4. If all Else Fails, Outsource!
If you’ve been trying to keep your business blog on track for months, but you just keep falling behind, it may be time to consider outsourcing. Outsourced writing services can take over the content production aspect of your blog and help you free up the time, energy and resources you need to focus on other tasks. You provide the keywords or topics; they provide the work.
Blogging services are designed specifically to work for people who lack the time or manpower to effectively manage and maintain their own blogs. These services provide high-quality writing based on the topics that are important for your business, working behind the scenes to keep your blog up and running.
Outsourcing your blogging can significantly cut down the amount of time and effort you have to expend on your blog, while still allowing you to improve your SEO rankings, establish authority in your field and keep your online presence strong.
Writing your business blog doesn’t have to be the most stressful part of your day (or month). Whether you simply need to assume a new approach to scheduling and planning your blogging activity or it’s time to enlist a professional firm that will allow you to outsource your day-to-day posts, there are plenty of strategies that will keep your business blog up to date and on track. The longer you maintain your blog, the easier the routine will become, until it’s just another valuable part of your marketing strategy.