In order for potential customers to find out more about your services, they have to be able to find you. Web content, blog posts, and articles that are targeted to a very specific topic, attract readers. If that content is done well, it will keep readers coming back for more. These inbound marketing techniques, as they’re called, are essential attention-getting tools for business of all sizes. Finding a good writing service to help can be daunting, but it doesn’t have to be. Follow these tips to make your search search for a small business content writing service easier.
1. Find A Reputable Service
It isn’t difficult to find content writing services — there are many of them online. Check into the service’s history, and look for indicators that both customers and writers are treated well by the company. Ask for examples of work that the service has done for others. A good content writing service will be more than happy to provide you with samples. It shows that they’re confident about the work they produce.
2. Find The Service Plan That Works For You
Your workload changes over time, and so do your business needs for content. At times, you may need more content due to a new website, or just an additional blog post to promote a new service. Being stuck in a limited contract that only allows for a certain number of articles or blog posts may not always work out so well. If you expect a high volume of content to be needed in the future, find a writing service that has flexible service plans. Once you’ve found a good fit, it’s time to put the writers to work.
3. Communicate Your Needs
Despite the fact that blogs are marketing tools, generally, they’re not blatant advertisements. For many businesses, the goal is to provide good content to readers, about the industry, or to help the reader solve a problem. Think about what issues and concerns your customers experience, and develop ideas for topics based on this insight. Be as specific as you can. Remember, it’s up to you to give clear and concise instructions to the writers about what you want — they aren’t mind readers.
4. Think About SEO
Your website content and blog posts have to target key words and terms related to your business. Making sure that these target keywords are included is called SEO, or Search Engine Optimization. Using this technique, businesses can be sure that content is delivered to the visitors who have the most potential to turn into paying customers. It does take some expertise and experience to write content that is keyword rich, but not too much of a pushy sales pitch. Content writing services cater, for the most part, to business customers and content writers are generally well versed in SEO tactics.
5. Expect Excellent Customer Service
No matter what business you’re in, customer service is one of the key factors for success. Look for a content writing service that offers a quick response time to customer inquiries. Time is money, as they say, and you don’t have time to wait for a customer service rep to get back to you in a few days. The advantage of hiring a writing service with excellent ratings is that you can have the confidence to rely on that service if a problem or question comes up.
6. Spend Your Time Wisely
There are several things to keep in mind when hiring a small business writing service, but most importantly, remember that it will save you time. If you’re spending your time writing, you can’t focus on other tasks. Hiring a writing service allows you to shift your focus from content creation to relationship-building, company expansion, and other profit-building activities.
If you’re a business owner, you’ve got a lot of things on your mind every day. Taking the time to write content to market your business may not be your greatest strength, and that’s okay. You don’t have to go it alone. Contact us to find out more about how hiring a small business writing service can help your business achieve its marketing goals.