“Ideas catch fire within 48 hours of the story breaking. With this in mind you must strike while the iron is hot.” Grant Hunter; Newsjacking What is newsjacking? In a nutshell, it means inserting your firm’s ideas or points of view into breaking news to generate media coverage for your brand. Demand for breaking news…
Read MoreLast week Salesforce.com agreed to purchase ExactTarget. The $2.5 billion purchase is expected to enhance the company’s social media presence.
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According to HubSpot, Facebook has announced that — in the coming weeks — it will be enabling clickable hashtags. The hashtags are intended to assist with Facebook’s problem regarding content discovery: As in, it’s sometimes hard to find what you’re looking for on Facebook. Until now, that is. What will hashtags mean in the world…
Read MoreDo you remember the first time you heard the word “app”?
Read MoreThis is a series of posts that we will be using in various ways on the Verblio website and in marketing materials. Because we want to thwart nefarious folks to try to publish this and claim that they wrote it, we’re publishing it here. This is not really designed to be read all in one…
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We know you’re busy, but we know that you’ve probably checked out some businesses like yours on the internet. If you haven’t, take another look at the successful ones. As you’re touring, pay special attention to the content you’re seeing on those websites. How many blogs do you see? Out of the businesses who have…
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