When it comes to effective marketing in 2016, content is still king, and for many businesses, that means blogging. However, your content strategy shouldn’t end there.
A strong content marketing strategy encompasses so much more than just your blog. As a business looking to attract and convert potential customers, you need a breadth of content that entices, informs, engages, and moves your visitors ever closer to that final purchasing decision. But the problem is all of that content takes time to create. Just managing the content for your blog can seem like a monumental effort.
If you’ve taken the first step and enlisted the help of a content writing service or freelance writer, you know what an asset they can be. Blog writing services have taken a lot of the heavy lifting out of delivering consistent, original blog content—but that’s not all they can do for your business!
If you’re looking to get more from your blog writers, consider these five ways to use a content writing service for more than just your blog.
1. Press Releases
Have you just released a new product or partnered with a leader in your industry on an upcoming project? Let your blog writing service help you craft an announcement!
Though experts debate the actual SEO value of press releases, there’s no denying that this type of content still serves a purpose. Press releases can be a valuable tool for telling your brand story, gaining greater online visibility, and getting the word out about new or interesting developments within your company.
2. White Papers
The purpose of a white paper is to provide your current or potential customers with more information about your products or services—often within the context of a common problem—so they can make more informed purchasing decisions.
For many businesses, the real obstacle is that this form of content takes more time, effort, and resources than a typical blog post. That’s why white papers are an excellent piece of content to outsource to a content writing service.
3. Website Copy
Your website copy is one of the most important parts of your online presence. Yet many businesses launch their website and then never revisit or update their old copy, often missing out on valuable SEO and marketing opportunities.
Hiring a content writing service is an excellent way to revamp that content, give it a professional polish, and incorporate up-to-date SEO practices.
4. Email Newsletters
Email is far from dead. In fact, it’s one of the most effective ways to distill your best, most relevant content and deliver it right to your customers’ inboxes.
A weekly or monthly newsletter can help you stay top-of-mind with your customers and prospects and get more mileage out of the other great content you’re producing. Assigning your email newsletter to a content writer ensures your business maintains consistent contact with your subscribers and that emails don’t get pushed to the backburner.
5. Video Scripts
The digital landscape is becoming increasingly visual. Graphics and video are now becoming an integral part of any content marketing strategy. But to create a great video, you need a great script, and for many, script writing is an onerous task.
Fortunately, you don’t need to be Francis Ford Coppola to get a video script that captivates your viewers; you just need a great content writing service!
How can Verblio help?
Don’t let the name deceive you. Verblio isn’t just your business blog’s best friend. We have a diverse pool of talented freelance writers who are ready to take on all kinds of content writing assignments. With clear topic descriptions that communicate your needs and the type of content you’re looking for, you can take full advantage of all the time-savings, expertise, and content marketing support Verblio has to offer.