By Ken Bradford
Many business owners seem to feel that the primary objective of content marketing is just to broadcast a lot of web copy. This misconception is the main reason for the failure of many blogs and websites. If your blog or website isn’t attracting the attention you feel it should, you may want to re-evaluate your content writers. For any content-marketing strategy to be effective, it must begin with great writers.
So, how do you recognize great content writers?
There’s just no way to start a discussion about great writers without immediately thinking of one of the most famous authors on the planet, Stephen King. Here’s what he has to say about writing in general:
“Writing isn’t about making money, getting famous, getting dates, getting laid, or making friends. In the end, it’s about enriching the lives of those who will read your work, and enriching your own life, as well. It’s about getting up, getting well, and getting over. Getting happy, okay? Getting happy.” –Stephen King
So, what does this have to do with your selection of a web-content writer? You must demand writers who place the interests of your target audience above everything else. If your blog or web content is focused primarily on your brand or is nothing more than a sales brochure, it will probably fail.
Great writers are constantly growing.
You may have already discovered that writing quality web content on a consistent basis is hard. You may not have the time, or there may be no one in your organization who can write effectively. Great content writers experience frustrations too, but by studying web content and writing everyday, they learn to overcome the obstacles. They are constantly looking for ways to hone their skills and make every effort to see that the next article is better than the last.
Great writers favor substance over style.
Many freelance writers or content-writing services adhere to a strict writing style, like AP style. Even though a definite writing style may sometimes improve the content quality, it often interferes with the message you are trying to deliver. When visitors come to your website or blog, they are looking for information, not style.
Great writers impact your audience.
You must understand that quality web content doesn’t have to be brilliant. It just has to be effective. The primary goal of great web-content writers is to make the right connection with your target audience. Great content writers understand how to deliver your message in a way that retains peoples’ interests and fills their specific needs for information.
If your goal is to fill your blog or website with quality information, you may want to consider outsourcing your content writing. By using the talents and expertise of great writers, you can deliver your message in a way that people want to receive it. There are many content writers available to you, so choose wisely.
At BlogMutt, we have a talented team of great writers who have the time, patience, and commitment to get the job done. A great content marketing campaign must begin with great content, and that’s what we deliver. Contact us today and let us show you what we mean.
Editor’s note: This blog is an example of the kind of writing you can get for your blog. The only thing that’s different is that it has the name of the writer. For your blog, you can say you wrote it. That’s fine with us. We’re happy mutts. Click here for more explanation of this series of posts.